The crypto market, like traditional financial markets, has a tendency to move in cycles. The two key terms that you may have encountered already - or that you will inevitably come across eventually - are “bull run” or “bear run”. These terms are types of market trends understanding which can be crucial to navigating your investment strategy and risk management. In this blog, we will break down these two market phases, what they entail, and how you can best prepare for them so you can see the bigger picture of the market dynamics.
Bull Run: Period of consistent growth and optimism for investors
Bear Run: Period of visible decline and pessimism.
Terminology Origins: Where these terms came from and how they came into use.
Mistakes To Avoid During Both Periods: Which investment strategy is best to adopt during either period.
A bull run is all about a fast and steady rise in prices as well as overall optimism among investors. During this period, the increasing value of cryptocurrencies, stocks, or other assets leads to higher trading volumes for any new investors entering the market in hopes of profiting from the uptrend.
Rising Asset Prices: A steady and notable growth in asset prices.
High Investor Confidence: People are confidently investing, believing that prices will continue to rise steadily in the foreseeable future.
Increased Trading Volume: More buying activity often results in higher trading volumes across exchanges.
Widespread Optimism: Investors and the media alike are equally positive about the period, with the latter often covering market success stories.
New Investors: This positivity ends up attracting new and often first-time investors who want to reap the benefits of the market dynamic, creating an even greater demand for crypto.
There are a number of factors in the lead-up to the bull run that can predetermine whether one is coming any time soon. The important thing is to be constantly observant of the patterns rather than try to zoom in on any specific event. Here are some of the primary indicators of a coming bull market:
Positive Economic Indicators: Strong economic reports or favorable policy changes that boost investor confidence and encourage more people to invest.
Market Sentiment: Change in the market dynamic due to positive news or high-profile investments in the sector.
Technological Advancements: In the crypto world, new technological improvements or significant upgrades can draw interest from investors.
There are other additional indicators that can help you recognize a bull run is on the horizon, first and foremost:
Steady Price Increases: An upward market trend becomes the norm as a result of a consistent rise in asset prices over the period of weeks or months.
Increased IPOs or Token Launches: Investor confidence also reveals itself in a rising number of initial public offerings (IPOs) when a company sells its shares to the public for the first time, or new token launches.
Low Volatility: Market fluctuations are reduced, with fewer sharp price drops, indicating a steady upward movement that feels stable to investor
Here is a list of several common bull run strategies:
This strategy involves purchasing assets and holding onto them with an expectation of a further rise in value. It requires patience but can help you capitalize during the full upward momentum of the market.
Another strategy is selling a portion of your holdings at strategic points to lock in gains. This helps mitigate risk by securing some profits while still being involved in the market to benefit from potential further increases.
Diversification is a great way to spread risk across various investments, minimizing losses in any one asset's value. Additionally, it allows you to target potential gains from multiple areas, rather than betting on a single high-performing one.
It’s best if you do not allow a small number of investments to take up an increasingly large percentage of your holdings. By regularly rebalancing your assets - selling some of the more high-performing assets and redistributing them - you can have a more risk-adjusted portfolio as part of a long-term investment strategy.
By contrast to a bull run, a bear run phase is characterized by declining prices and negative forecasting among investors. During this phase, the value of cryptocurrencies, stocks, or other assets falls, often resulting in less trading activity and widespread pessimism.
Falling Asset Prices: A steady and notable drop in asset prices.
Low Investor Confidence: People refrain from investing, having lost faith in the market, believing that prices will continue to decline steadily in the foreseeable future.
Decreased Trading Volumes: Reduced buying activity often results in lower trading volumes across exchanges for fear of further losses.
Pessimistic Sentiment: Investors and the media alike are equally negative about the period, with the latter often covering negative news.
Flight to Safety: Many investors hurry to move their assets into safer investments, like stablecoins or fiat currencies.
Like a bull run, a bear run can be identified through various patterns, meaning any strategic decisions related to it should be approached with caution and considered over the long term. Below are some key factors to guide you.
Negative Economic Indicators: Fear and often the reality of recessions, job losses, and steady economic decline that heavily discourage investors.
Global or Industry Crises: Due to unforeseeable circumstances like the 2020 pandemic or crypto exchange collapses, prices can drop significantly.
Regulatory Crackdowns: Major regulatory changes, especially concerning stricter control, can cause investors to withdraw from the market or invest significantly less.
Aside from the key characteristics described above, there are additional indicators that can help you recognize when a bear run is on the horizon, first and foremost:
onsistent Price Declines: Downward spiral becomes a consistent trend as a result of a steady price drop over the period of weeks or months, often with no signs of recovery.
Increased Fear and Panic Selling: With negative news and predictions, investors become fearful, selling off their assets quickly to avoid further losses.
Reduced New Listings or Token Launches: Experimentation or launch of new crypto projects is either delayed or canceled, as market conditions are unfavorable for raising capital or attracting investors.
We’ve put together some common bear run strategies:
All about trying to create stability, this strategy involves regularly investing a fixed amount into assets over time typically regardless of the price. This allows investors to avoid to spread out the risks of investing a large sum at the wrong moment and reduce the impact of market volatility.
This strategy focuses on relocating your assets into less volatile alternatives such as stablecoins and government bonds. Though these might also decrease in price, the losses will still be minimized by comparison.
Holding is a strategy that often works through all the ups and downs of almost any period - but it is mostly effective if there is a long-term value of assets, sometimes at the cost of temporary losses.
Investing in dividend-paying stocks or cryptocurrencies that earn interest is a strategy that can generate income and mitigate losses, even when prices are decreasing.
There are two primary origin stories of the terms “bull” and “bear” market:
Strangely enough, one of the origins suggests the terms refer to the direction of the motion in which “bull” and “bears” attack. While bulls tend to thrust their horns upwards, signifying the rising market, bears tend to swipe their paws downward, likewise reflecting the market trajectory.
Another version can be traced back to the 17th-century stock markets, when investors who predicted that prices would go up and bought stocks ahead would make a profit were called “bulls”, while those who hurriedly sold their stocks expecting the prices to drop and expected to buy them back once they did were referred to as “bears”.
Whichever version you find more convincing, it is clear that either one conveys what each kind of category represents in the crypto market.
One of the most challenging aspects of dealing with changes in the market is balancing investment goals with the market psyche. Lots of investors, even those with experience, can succumb to overconfidence during the bull market periods, as well as panic in a bear market.
As such, it’s important to approach these changes in a balanced way and try to avoid emotional decisions. Developing a clear investment strategy and sticking to it can often help avoid impulsive decisions during market volatility.
Overtrading: Bull and bear markets can lead to equally rash decisions, one of which is excessive trading. Shifting your assets each and every time there is a price movement rarely results in anything other than buying the highs and selling the lows. It is always much better to stick to a well-thought-out strategy through thick and thin.
Ignoring Market Research: Research is an important part of investing, especially during potentially volatile periods. That is why it’s so important to do your own research and compare different sources and opinions. It is in your best interests if your investment decisions are grounded in thorough market analysis.
Neglecting Risk Management: Regardless of the period, it is also important to know how to manage risk to avoid damaging your portfolio. In a bull market, for example, investors can often benefit from asset diversification. Similarly, in a bear market, investors can benefits from reallocating to more traditionally stable assets.
While the cycle of bull and bear markets is hard to avoid, what you can do as an investor is learn how to identify when each period is coming and strategize accordingly. It is also important to avoid badly thought-out, impulsive decisions and instead focus on how you can get the best out of either situation. Whether the market is bullish or bearish, staying informed and disciplined is the key to success.
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